Case Studies
AOL’s: T9 (Predictive texting) Now – A Nuance Communications, Inc.
Objectives:
- T9 concept lacked awareness and understanding
- T9 predictive texting was losing importance
- T9 usage is decreasing
- There is a desire for empathy.
Solution
- Developed a community site for T9
- Created a character, Vymee and a story around him, so as to add some fun to the site.
- Designed, conceptualized and developed flash based games in order to promote the usage of T9 on mobile.
- Used community server and skinned it.
