Google Paid Services.

1. Google Search Ads

• Keyword Research and Targeting: Identifying high-performing keywords relevant to your business to ensure your ads appear in front of the right audience.
• Ad Copy Creation: Crafting compelling and relevant ad copy that captures attention and drives clicks.
• Bid Management: Strategically managing bids to maximize your return on investment while staying within budget.
• A/B Testing: Conducting A/B tests on ad copy and landing pages to optimize performance and improve conversion rates.

2. Google Display Ads

• Audience Targeting: Utilizing advanced targeting options to reach your ideal audience based on demographics, interests, and browsing behavior.
• Creative Design: Designing visually appealing banner ads that attract attention and convey your message effectively.
• Retargeting Campaigns: Implementing retargeting strategies to re-engage visitors who have previously interacted with your website.

3. Google Shopping Ads

• Product Feed Optimization: Ensuring your product data feed is optimized for better visibility and performance in Google Shopping results.
• Ad Creation and Management: Creating and managing Shopping Ads to showcase your products directly in search results, driving high-quality traffic to your e-commerce site.
• Performance Tracking: Monitoring and analyzing Shopping Ad performance to refine strategies and improve sales.

4. Google Video Ads

• YouTube Advertising: Creating engaging video ads that run on YouTube, targeting users based on their viewing habits and preferences.
• Ad Formats: Utilizing various ad formats such as TrueView in-stream ads, bumper ads, and discovery ads to achieve your advertising goals.
• Targeting and Optimization: Implementing precise targeting and continuous optimization to ensure your video ads reach the right audience and drive engagement.

5. Google App Campaigns

• App Promotion: Promoting your mobile app across Google’s vast network to increase downloads and user engagement.
• Universal App Campaigns (UAC): Leveraging UAC to automatically optimize your ads and placements across Google Search, Google Play, YouTube, and the Google Display Network.
• Performance Analysis: Tracking key metrics such as installs, in-app actions, and user retention to measure campaign effectiveness.

6. Local Services Ads

• Local Targeting: Creating ads that target customers in your local area, helping you connect with people searching for the services you offer.
• Lead Generation: Focusing on generating high-quality leads for your business, with detailed reporting to track conversions and ROI.
• Verification and Trust: Building trust with potential customers through Google’s verification process, showcasing your business as a trusted provider in your area.

7. Google Analytics and Reporting

• Performance Monitoring: Utilizing Google Analytics to track and analyze the performance of your ad campaigns, providing insights into user behavior and campaign effectiveness.
• Detailed Reporting: Delivering comprehensive reports that highlight key metrics, campaign performance, and actionable insights.
• Continuous Optimization: Making data-driven adjustments to your campaigns to continually improve performance and achieve better results.